Looking At Borrowers: Who Borrows Personal Loans and Why

What makes personal loan borrowers unique?

Small consumer loans are taken out daily across the country, but the identity of those borrowers is often stereotyped, assumed, and generally unknown. In a unique study from, demographics of personal loan applicants were analyzed. conducted research from over 1,900 personal loan applicants and reviewed their age, loan purpose, loan amount, credit quality, employment status, and yearly income. In the following infographic, this information is organized and reveals several unique findings.

One of the most significant finding from the research was the fact that over half of borrowers have poor credit scores.

Despite having low credit scores, almost all applicants have some form of employment, whether a regular employment opportunity (81 percent), self-employment opportunity (5 percent), or other (5 percent).

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